When to do it, and when to wait
Responding to a counteroffer is worth doing properly when one of these is true:
- You have a written offer from another employer, with a base figure, a start date and a signing deadline. That document is what makes the conversation real rather than hypothetical, and it gives you a deadline that is not your own invention.
- Your manager or a skip-level has asked what it would take to keep you. That is an invitation to name terms. Have an answer ready — a number, a scope change, a title, or a combination — rather than saying you will think about it and losing the moment.
- The counteroffer arrived verbally and vaguely — "we can probably do better than that" or "let me see what HR can find." This is the point to ask for specifics in writing, politely and immediately, before the offer drifts.
- Money is not the real problem, but the fixable thing is nearby — a manager change, a move onto a different product, approval to work remotely, a promotion cycle you keep missing. A counteroffer conversation is one of the few moments when those are genuinely on the table.
- Your outside offer has a hard expiry date. Counteroffer processes often need sign-off from a compensation team, a budget owner and sometimes a second-level manager. If your deadline is days away, start the conversation now, not after the weekend.
Not yet: if you do not have a written outside offer and are hoping to bluff one. Experienced managers ask which company, which role and when you would start. If you cannot answer, you have told your employer you are leaving without gaining any leverage, and the conversation you have a month later about scope or a raise starts from a worse place. Build the outside offer first, or make a straight internal case for a raise on its own merits.



